SERBIA RAILWAY SECTOR MODERNIZATION PROJECT (SRSM) – IT Strategy and Marketing Strategy for SV

Ocena je dobijena mašinski prema pravilima iz metodologije. Metodologija.

• resor iz izvora: infrastruktura

• Contract Award Notice SER-SRSM-QCBS-CS-22-44-2.pdf · arhiva · 2.032 znakova
  Izvučeni tekst

  Contract Award 
  Project: P170868-Serbia Railway Sector Modernization 
  Loan/Credit/TF Info: IBRD-92210 
  Bid/Contract Reference No: SER-SRSM-QCBS-CS-22-44-2 
  Procurement Method: QCBS-Quality And Cost-Based Selection 
  Scope of Contract: Technical assistance to support Srbija Voz to adopt commercially 
  oriented marketing systems 
  Notice Version No: 0 
  
  Date Notification of Award Issued 
  (YYYY/MM/DD) 
  2024/08/28 
  Duration of Contract 
  
  12 Month(s) 
  Minimum Qualifying Score 
  
  80 
  Awarded Firm(s): 
  MAJO PUBLIC (600327) 
  Dečanska 12, Belgrade 
  Country: Serbia 
  
  Beneficial Ownership Details 
  Form Date: 22-AUG-24 
  Name 
  Nationality Residence 
  Country 
  Conditions Met 
  Maja Grcic 
  YF 
  Serbia 
  Directly or indirectly holding 25% or 
  more of the shares, Directly or 
  indirectly holding 25 % or more of the 
  Voting Rights, Directly or indirectly 
  having the right to appoint a majority of 
  
  Name 
  Nationality Residence 
  Country 
  Conditions Met 
  the board of the directors or an 
  equivalent 
  Jovana Joksimovic 
  YF 
  Serbia 
  Directly or indirectly holding 25% or 
  more of the shares, Directly or 
  indirectly holding 25 % or more of the 
  Voting Rights, Directly or indirectly 
  having the right to appoint a majority of 
  the board of the directors or an 
  equivalent 
  
  IPSOS STRATEGIC MARKETING DOO (669922) 
  Country: Serbia 
  
  Beneficial Ownership Details 
  Form Date: 23-AUG-24 
  
  FULLHOUSE OGILVY ADVERTISING AGENCY (735488) 
  Country: Serbia 
  
  Beneficial Ownership Details 
  Form Date: 23-AUG-24 
  
  Summary of Reason 
  No owners meet conditions 
  
  Scores 
  
  Technical: 
  98.12 
   Methodology: 
  48.98 
   Key Personnel: 
  49.14 
  Financial: 
  20 
  Combined: 
  98.50 
  Rank: 
  1 
  Final Evaluation Price 
  RSD 57417536.83 
  Signed Contract Price 
  EUR 438975.00 
  Price: 
  Currency: 
  Amount: 
  Euro (Euro) 
  438975.00 
  Evaluated Firm(s): 
  RAIL CLUSTER FOR SOUTH EAST EUROPE (842403) 
  Country: Serbia 
  
  GREEN STAR TECH D.O.O. (842401) 
  Country: Serbia 
  
  MINERVA RAIL (842345) 
  Country: United Kingdom 
  
  Final Evaluation Price 
  RSD 87491055.11 
  
  Price: 
  Currency: 
  Amount:

• REoI-ToR SER-SRSM-QCBS-CS-22-44-2 - Marketing Strategy for SV NEW FEBRUARY 2024.pdf · arhiva · 46.073 znakova
  Izvučeni tekst

  1 
  
  REQUEST FOR EXPRESSIONS OF INTEREST 
  CONSULTING SERVICES – FIRMS SELECTION 
  Republic of Serbia 
  The Serbia Railway Sector Modernization Project (SRSM) 
  Project ID No. P170868 
  Assignment Title: 
  Technical assistance to support Srbijavoz to adopt commercially oriented marketing 
  systems 
  Reference No. SER-SRSM-QCBS-CS-22-44-2 
  For the purpose of financing Serbia Railway Sector Modernization Project, Phase 1 of the Multiphase 
  Programmatic Approach (MPA), the International Bank for Reconstruction and Development (IBRD) and 
  the Agence Francaise de Développement (AFD), jointly, granted to the Republic of Serbia EUR 102 million 
  loan to support enhancing the efficiency and safety of existing railway assets and improving governance 
  and institutional capacity of the railway sector. Republic of Serbia intends to apply part of the proceeds to 
  payments for consulting services to be procured under this project. 
  Scope of Work 
  The objective of the Assignment is to provide technical assistance (TA) to support SV to adopt commercially 
  oriented marketing systems. This TA will assist: (i) the GoS and SV to identify user needs and preferences 
  and (ii) SV to establish a Strategic Framework for modern marketing tools with comprehensive action and 
  investment plan. 
  The Scope of Work is divided into three activities: 
   
  Activity 1: Identifying user needs and preferences 
   
  Activity 2: Marketing Strategic framework for SV; 
   
  Activity 3: Preparing an Action plan for the implementation of modern marketing tools 
  Activity 1: Under this Activity the Consultant will conduct a series of user needs analysis, to serve as a 
  basis for the development of Marketing strategy for SV and the accompanying Action plan. To this end 
  under this activity the Consultant would provide an overview of the best modern marketing practices across 
  the world, perform extensive user surveys across the country, define the desired state (KPI) for SV and 
  identify gap between desired and observed as well as possible ways to reach the desired state including 
  their costs and benefits, and conclude with the strategy that should support the SV to reach the desired 
  state through modern marketing approaches. 
  Task 1.1: Getting best practices 
  Task 1.2: Analysis of the achieved business results SV from the status change until today and 
  identification of resources for improvement trough modern marketing tools 
  Task 1.3: Conduct user needs and preferences surveys and research 
  Task 1.4: Proposals for improvement marketing tools 
  
  Activity 2: Under this Activity the Consultant will develop the marketing strategy for SV with main focus on 
  modern marketing tools and goal of attracting new users and increasing user satisfaction. 
  
  2 
  
  Task 2.1: Preparation of the Marketing Strategy of SV 
  
  Activity 3: This Activity will be direct continuation of Activity 2 under this assignment, under which the 
  Consultant will identify effective marketing tools and produce a detailed Action Plan for implementation of 
  the Marketing Strategy. The Action Plan should also seek to include the expected costs, responsible 
  stakeholders, and KPI through which the progress toward that goal could be monitored. 
  Task 3.1: Multi-criteria analysis of identified effective specific marketing tools 
  Task 3.2: Marketing Strategy Action plan with timeline and investment plan 
  Task 3.3: Producing detailed integrated marketing campaigns (IMC) and marketing material 
  
  Contract duration: 12 months starting from the commencement date. 
  The detailed Terms of Reference for the above referenced consulting services is posted on the website of 
  the Ministry of Construction, Transport and Infrastructure (MoCTI) 
  https://mgsi.gov.rs/cir/dokumenti/serbia-railway-sector-modernization-project-srsm-it-strategy-and-
  marketing-strategy-sv 
  The Central Fiduciary Unit (CFU) of the Ministry of Finance now invites eligible Consultants to indicate their 
  interest in providing the Services. Interested Consultants should provide 

• Contract Award Notice - SER-SRSM-QCBS-CS-22-43.pdf · arhiva · 1.934 znakova
  Izvučeni tekst

  Contract Award 
  Project: P170868-Serbia Railway Sector Modernization 
  Loan/Credit/TF Info: IBRD-92210 
  Bid/Contract Reference No: SER-SRSM-QCBS-CS-22-43 
  Procurement Method: QCBS-Quality And Cost-Based Selection 
  Scope of Contract: Technical assistance for preparation of IT Strategy and 
  Digitalization activities for Srbija Voz (SV) 
  Notice Version No: 0 
  
  Date Notification of Award Issued 
  (YYYY/MM/DD) 
  2024/01/23 
  Duration of Contract 
  
  10 Month(s) 
  Minimum Qualifying Score 
  
  80 
  Awarded Firm(s): 
  PRICEWATERHOUSECOOPERS D.O.O. SARAJEVO (735474) 
  Country: Bosnia and Herzegovina 
  
  IGMAKO SMART SOLUTIONS (675156) 
  Omladinskih brigada 88-90, 11070 Belgrade 
  Country: Serbia 
  
  PRICEWATERHOUSECOOPERS CONSULTING D.O.O. (735502) 
  Country: Serbia 
  
  PRICEWATERHOUSECOOPERS ČESKÁ REPUBLIKA, S.R.O. (735503) 
  Country: Czech Republic 
  
  Scores 
  Technical: 
  92.76 
   Methodology: 
  31.77 
   Key Personnel: 
  58.07 
   Participation by Nationals: 
  2.92 
  Financial: 
  100 
  Combined: 
  94.21 
  Rank: 
  1 
  Final Evaluation Price 
  RSD 53809778.13 
  
  Signed Contract Price 
  EUR 457458.00 
  Price: 
  Currency: 
  Amount: 
  Euro (Euro) 
  457458.00 
  Evaluated Firm(s): 
  MOTT MACDONALD ROMANIA SRL (407705) 
  Country: Romania 
  
  DEVELLOP D.O.O. (735501) 
  Country: Serbia 
  
  Final Evaluation Price 
  RSD 69165146.40 
  Price: 
  Currency: 
  Amount: 
  EGZAKTA DOO (735507) 
  Country: Serbia 
  
  FAKULTET ORGANIZACIONIH NAUKA (735499) 
  Country: Serbia 
  
  INFORMATIKA AD BEOGRAD (730216) 
  Country: Serbia 
  
  Final Evaluation Price 
  RSD 57167789.51 
  Price: 
  Currency: 
  Amount: 
  Rejected Firm(s): 
  CIVITTA INTERNATIONAL OÜ (735490) 
  Country: Estonia 
  
  MC MOBILITY CONSULTANTS GMBH (472959) 
  Country: Austria 
  
  Final Evaluation Price 
  Reason for Rejection 
  Failure to meet minimum technical score 
  Price: 
  Currency: 
  
  Amount: 
  ASPIRO AS (735477) 
  Country: Slovak Republic 
  
  Final Evaluation Price 
  Reason for Rejection 
  Failure to meet minimum technical score 
  Price: 
  Currency: 
  Amount:

• REoI-SER-SRSM-QCBS-CS-22-44- MARKETING STRATEGY FOR SV - EXTENSION.pdf · arhiva · 7.331 znakova
  Izvučeni tekst

  1 
  
  EXTENSION OF DEADLINE FROM FEBRUARY 20, 2023 TO FEBRUARY 27, 2023 
  REQUEST FOR EXPRESSIONS OF INTEREST 
  CONSULTING SERVICES – FIRMS SELECTION 
  Republic of Serbia 
  The Serbia Railway Sector Modernization Project (SRSM) 
  Project ID No. P170868 
  Assignment Title: 
  Technical assistance to support Srbija Voz to adopt commercially oriented marketing 
  systems 
  Reference No. SER-SRSM-QCBS-CS-22-44 
  
  For the purpose of financing Serbia Railway Sector Modernization Project, Phase 1 of the Multiphase 
  Programmatic Approach (MPA), the International Bank for Reconstruction and Development (IBRD) and 
  the Agence Francaise de Développement (AFD), jointly, granted to the Republic of Serbia EUR 102 million 
  loan to support enhancing the efficiency and safety of existing railway assets and improving governance 
  and institutional capacity of the railway sector. Republic of Serbia intends to apply part of the proceeds to 
  payments for consulting services to be procured under this project. 
  Scope of Work 
  The objective of the Assignment is to provide technical assistance (TA) to support SV to adopt commercially 
  oriented marketing systems. This TA will assist: (i) the GoS and SV to identify user needs and preferences 
  and (ii) SV to establish a Strategic Framework for modern marketing tools with comprehensive action and 
  investment plan. 
  The Scope of Work is divided into two activities: 
   
  Activity 1: Marketing Strategic framework for SV; 
   
  Activity 2: Action plan for the implementation of modern marketing tools 
  Activity 1: Under this Activity the Consultant will develop the marketing strategy for SV with main focus on 
  modern marketing tools and goal of attracting new users and increasing user satisfaction. To this end under 
  this activity the Consultant would provide an overview of the best modern marketing practices across the 
  world, perform extensive user surveys across the country, define the desired state (KPI) for SV and identify 
  gap between desired and observed as well as possible ways to reach the desired state including their costs 
  and benefits, and conclude with the strategy that should support the SV to reach the desired state through 
  modern marketing approaches. Strategy should also include the expected costs, responsible stakeholders, 
  and KPI through which the progress toward that goal could be monitored. 
  
  2 
  
  Task 1.1: Getting best practices 
  Task 1.2: Analysis of the achieved business results SV from the status change until today and 
  identification of resources for improvement trough modern marketing tools 
  Task 1.3: Conduct user needs and preferences surveys and research 
  Task 1.4: Proposals for improvement marketing tools 
  Task 1.5: Preparation of the Marketing Strategy of SV 
  Activity 2: Action plan for the implementation of modern marketing tools. 
  Task 2.1: Multi-criteria analysis of identified effective specific marketing tools 
  Task 2.2: Marketing Strategy Action plan 
   Contract duration: 12 months starting from the commencement date. 
  The detailed Terms of Reference for the above referenced consulting services is posted on the website of 
  the 
  Ministry 
  of 
  Construction, 
  Transport 
  and 
  Infrastructure 
  (MoCTI) 
  https://mgsi.gov.rs/cir/dokumenti/serbia-railway-sector-modernization-project-srsm-it-strategy-and-
  marketing-strategy-sv 
  The Central Fiduciary Unit (CFU) of the Ministry of Finance now invites eligible Consultants to indicate their 
  interest in providing the Services. Interested Consultants should provide information demonstrating that 
  they have the required qualifications and relevant experience to perform the Services. 
  The Consultant firm will be selected in accordance with QCBS (Quality-and Cost-Based Selection) method 
  set out in the World Bank’s Procurement Regulations for IPF Borrowers (July 2016, revised November 
  2017, August 2018 and November 2020). The Client, intends to shortlist up to eight eligible firms to whom 
  a subsequent Request for Proposals (RFP), both technical and financial,

• REoI-SER-SRSM-QCBS-CS-22-44-MARKETING STRATEGY FOR SV.pdf · arhiva · 7.264 znakova
  Izvučeni tekst

  1 
  
  REQUEST FOR EXPRESSIONS OF INTEREST 
  CONSULTING SERVICES – FIRMS SELECTION 
  Republic of Serbia 
  The Serbia Railway Sector Modernization Project (SRSM) 
  Project ID No. P170868 
  Assignment Title: 
  Technical assistance to support Srbija Voz to adopt commercially oriented marketing 
  systems 
  Reference No. SER-SRSM-QCBS-CS-22-44 
  
  For the purpose of financing Serbia Railway Sector Modernization Project, Phase 1 of the Multiphase 
  Programmatic Approach (MPA), the International Bank for Reconstruction and Development (IBRD) and 
  the Agence Francaise de Développement (AFD), jointly, granted to the Republic of Serbia EUR 102 million 
  loan to support enhancing the efficiency and safety of existing railway assets and improving governance 
  and institutional capacity of the railway sector. Republic of Serbia intends to apply part of the proceeds to 
  payments for consulting services to be procured under this project. 
  Scope of Work 
  The objective of the Assignment is to provide technical assistance (TA) to support SV to adopt commercially 
  oriented marketing systems. This TA will assist: (i) the GoS and SV to identify user needs and preferences 
  and (ii) SV to establish a Strategic Framework for modern marketing tools with comprehensive action and 
  investment plan. 
  The Scope of Work is divided into two activities: 
   
  Activity 1: Marketing Strategic framework for SV; 
   
  Activity 2: Action plan for the implementation of modern marketing tools 
  Activity 1: Under this Activity the Consultant will develop the marketing strategy for SV with main focus on 
  modern marketing tools and goal of attracting new users and increasing user satisfaction. To this end under 
  this activity the Consultant would provide an overview of the best modern marketing practices across the 
  world, perform extensive user surveys across the country, define the desired state (KPI) for SV and identify 
  gap between desired and observed as well as possible ways to reach the desired state including their costs 
  and benefits, and conclude with the strategy that should support the SV to reach the desired state through 
  modern marketing approaches. Strategy should also include the expected costs, responsible stakeholders, 
  and KPI through which the progress toward that goal could be monitored. 
  Task 1.1: Getting best practices 
  Task 1.2: Analysis of the achieved business results SV from the status change until today and 
  identification of resources for improvement trough modern marketing tools 
  Task 1.3: Conduct user needs and preferences surveys and research 
  Task 1.4: Proposals for improvement marketing tools 
  Task 1.5: Preparation of the Marketing Strategy of SV 
  
  2 
  
  Activity 2: Action plan for the implementation of modern marketing tools. 
  Task 2.1: Multi-criteria analysis of identified effective specific marketing tools 
  Task 2.2: Marketing Strategy Action plan 
   Contract duration: 12 months starting from the commencement date. 
  The detailed Terms of Reference for the above referenced consulting services is posted on the website of 
  the 
  Ministry 
  of 
  Construction, 
  Transport 
  and 
  Infrastructure 
  (MoCTI) 
  https://mgsi.gov.rs/cir/dokumenti/serbia-railway-sector-modernization-project-srsm-it-strategy-and-
  marketing-strategy-sv 
  The Central Fiduciary Unit (CFU) of the Ministry of Finance now invites eligible Consultants to indicate their 
  interest in providing the Services. Interested Consultants should provide information demonstrating that 
  they have the required qualifications and relevant experience to perform the Services. 
  The Consultant firm will be selected in accordance with QCBS (Quality-and Cost-Based Selection) method 
  set out in the World Bank’s Procurement Regulations for IPF Borrowers (July 2016, revised November 
  2017, August 2018 and November 2020). The Client, intends to shortlist up to eight eligible firms to whom 
  a subsequent Request for Proposals (RFP), both technical and financial, shall be sent. 
  The assignment will require a qualified consulting

• ToR-SER-SRSM-QCBS-CS-22-44-MARKETING STRATEGY FOR SV.pdf · arhiva · 36.292 znakova
  Izvučeni tekst

  1 
  
  The Serbia Railway Sector Modernization Project (SRSM) Project ID No. 
  P170868 
  
  TERMS OF REFERENCE 
  Technical assistance to support Srbija Voz to adopt commercially oriented 
  marketing systems 
  1 Background information 
  1.1 
  Beneficiary country: Republic of Serbia 
  Client: Ministry of Construction, Transport, and Infrastructure of Republic of Serbia (MoCTI). 
  Final Beneficiary: Srbija Voz (Company for Passenger Railway Transport – SV). 
  1.2 Relevant background 
  The Republic of Serbia is located at the crossroads of Central and Southeast Europe and is the 
  central part of the Balkans, spreading over an area of 88,361km2. As an upper middle-income 
  country with a Gross National Income per capita of US$ 7,409 (2019) and a population of 7 
  million (2018), Serbia is one of the main economies of the Western Balkans with positive 
  economic performance in the last 5 years. 
  The country is ranked relatively high in terms of competitiveness, investment climate and the 
  ease of doing business. The World Economic Forum’s global competitiveness index ranked 
  Serbia at 72 out of 141 countries in 2019, behind regional peers Slovenia (35), Bulgaria (49), 
  Romania (51) and Croatia (63) but ahead of Montenegro (73) and Albania (81). It is ranked 48th 
  by the World Bank’s Doing Business Index 2019, where it scored above regional average for 
  Europe and Central Asia. Since 2014, the Government of the Republic of Serbia (GoS) has made 
  good progress in reducing public debt, including through greater fiscal responsibility, reform of 
  the public administration, reform of the state-owned enterprises and an overall increase in public 
  sector productivity. 
  The World Bank launched the Multiphase Programmatic Approach (MPA) to support the 
  Government of Serbia in continuation of institutional, physical and operational modernization of 
  the railway sector in an integrated manner through providing financial support to Serbia Railway 
  Sector Modernization Project as part of the MPA to be implemented in three overlapping phases 
  over the ten-year period. 
  To finance Phase 1 of the Serbia Railway Sector Modernization Project (the Project), the 
  International Bank for Reconstruction and Development (IBRD), as part of the World Bank 
  Group, and the Agence Francaise de Développement (AFD), jointly, granted to the Republic of 
  Serbia loans amounting to EUR 102 million. The Project consists of three components: 
   Component 1: Infrastructure Investments and Asset Management. This component 
  focuses on improving the quality and safety of railway infrastructure and enhancing rail 
  asset management practices. 
  
  2 
  
   Component 2: Institutional Strengthening and Project Management. This component 
  focuses on strengthening rail policies and institutions to deepen and sustain recent 
  reforms. 
   Component 3: Railway Modernization Enablers. This component finances measures to 
  protect the vulnerable and poor and strengthen sectoral enablers for sustainable business 
  growth and job creation. 
  The Project is managed by the MoCTI through its Project Implementation Unit (PIU) 
  supplemented by the Project Implementation Teams (PITs) in Railway Directorate (RD) and in 
  railway companies, respectively Serbian Railway Infrastructure (IZS) Serbia Cargo (SC) and 
  Serbia Voz (SV). PITs act as subordinate implementing agencies and provide technical support 
  for specific Project subcomponents or activities of the MPA that pertain to their area of expertise. 
  Primary responsibility for Project execution lies on PIU which will ensure that the Project 
  development objectives are met. 
  In this context, the MoCTI intends to develop a Study - Technical assistance to support Srbija 
  Voz to adopt commercially oriented marketing systems, framed under Component 3 of the 
  Project. These Terms of Reference (ToR) describe the Services to be undertaken by a consultancy 
  firm to provide technical assistance to SV to adopt commercially oriented marketing tools 
  through adoption of a Marketing 

• REoI-SER-SRSM-QCBS-CS-22-43-Technical assistance IT strategy and digitalisation for SV.pdf · arhiva · 6.661 znakova
  Izvučeni tekst

  1 
  
  REQUEST FOR EXPRESSIONS OF INTEREST 
  CONSULTING SERVICES – FIRMS SELECTION 
  Republic of Serbia 
  The Serbia Railway Sector Modernization Project (SRSM) 
  Project ID No. P170868 
  Assignment Title: 
  Technical assistance for preparation of IT Strategy and Digitalization activities for Srbija 
  Voz (SV) 
  Reference No. SER-SRSM-QCBS-CS-22-43 
  
  For the purpose of financing Serbia Railway Sector Modernization Project, Phase 1 of the Multiphase 
  Programmatic Approach (MPA), the International Bank for Reconstruction and Development (IBRD) and 
  the Agence Francaise de Développement (AFD), jointly, granted to the Republic of Serbia EUR 102 million 
  loan to support enhancing the efficiency and safety of existing railway assets and improving governance 
  and institutional capacity of the railway sector. Republic of Serbia intends to apply part of the proceeds to 
  payments for consulting services to be procured under this project. 
  Scope of Work 
  The objective of the assignment is to provide technical assistance to SV to support the introduction of 
  business support through digitalization. This assignment will assist the GoS and SV to establish a 
  Strategic Framework for Digital Transformation with comprehensive action and investment plan. 
  The Scope of work is divided into two activities: 
   
  Activity 1: Current state of play and needs assessment; 
   
  Activity 2: Strategy for IT and Digitalization activities for SV 
  Activity 1: The objective of this task is to analyze current level of digitalization in SV and assess realistic 
  needs given the development trajectories in the sector and digital technology. 
  Task 1.1: Analyze current state of digitalization in SV 
  Task 1.2: Getting best practices 
  Task 1.3: Gap between observed and World best practices 
  Task 1.4: Dissemination event 
  Activity 2: Defining Strategy for IT and Digitalization activities for SV. 
  Task 2.1: Strategy framework for company digital transformation process 
  Task 2.2: Action plan for Digitalization activities for SV 
  Task 2.3: Identifying Priority activities 
  Task 2.4: GDPR 
  Task 2.5: Cybersecurity Guidelines 
  Task 2.6: Dissemination event 
  
  2 
  
   Contract duration: 10 months starting from the commencement date. 
  The detailed Terms of Reference for the above referenced consulting services is posted on the website of 
  the Ministry of Construction, Transport and Infrastructure (MoCTI) 
  https://mgsi.gov.rs/cir/dokumenti/serbia-railway-sector-modernization-project-srsm-it-strategy-and-
  marketing-strategy-sv 
  The Central Fiduciary Unit (CFU) of the Ministry of Finance now invites eligible Consultants to indicate their 
  interest in providing the Services. Interested Consultants should provide information demonstrating that 
  they have the required qualifications and relevant experience to perform the Services. 
  The Consultant firm will be selected in accordance with QCBS (Quality-and Cost-Based Selection) method 
  set out in the World Bank’s Procurement Regulations for IPF Borrowers (July 2016, revised November 
  2017, August 2018 and November 2020). The Client, intends to shortlist up to eight eligible firms to whom 
  a subsequent Request for Proposals (RFP), both technical and financial, shall be sent. 
  The assignment will require a qualified consulting company or Joint Venture that can demonstrate extensive 
  experience in technical assistance regarding digitalization service for the contract. Consultants may 
  associate with other firms to enhance their qualifications but should indicate clearly whether the association 
  is in the form of a joint venture (JV) and/or a sub-consultancy. In the case of a joint venture, all the partners 
  in the joint venture shall be jointly and severally liable for the entire contract, if selected. Furthermore, 
  Expressions of interest of JVs will be evaluated based on the composition of JV submitted, whereas the 
  experience of other firms not included in the JV will not be considered in the evaluation. The experience of 
  any proposed sub-consultancy

• TOR-SER-SRSM-QCBS-CS-22-43-Technical_assistance_IT strategy and digitalisation for SV - jan 2023.pdf · arhiva · 35.319 znakova
  Izvučeni tekst

  1 
  
  The Serbia Railway Sector Modernization Project (SRSM) Project ID 
  No. P170868 
  TERMS OF REFERENCE 
  Technical assistance for preparation of IT Strategy and Digitalization 
  activities for Srbja Voz (SV) 
  1 Background information 
  1.1 Beneficiary country: Republic of Serbia 
  Client: Ministry of Construction, Transport, and Infrastructure of Republic of Serbia 
  (MoCTI). 
  Final Beneficiary: Srbija Voz (Company for Passenger Railway Transport – SV). 
  1.2 Relevant background 
  The Republic of Serbia is located at the crossroads of Central and Southeast Europe and 
  is the central part of the Balkans, spreading over an area of 88,361km2. As an upper 
  middle-income country with a Gross National Income per capita of US$ 7,409 (2019) and 
  a population of 7 million (2018), Serbia is one of the main economies of the Western 
  Balkans with positive economic performance in the last 5 years. 
  The country is ranked relatively high in terms of competitiveness, investment climate and 
  the ease of doing business. The World Economic Forum’s global competitiveness index 
  ranked Serbia at 72 out of 141 countries in 2019, behind regional peers Slovenia (35), 
  Bulgaria (49), Romania (51) and Croatia (63) but ahead of Montenegro (73) and Albania 
  (81). It is ranked 48th by the World Bank’s Doing Business Index 2019, where it scored 
  above regional average for Europe and Central Asia. Since 2014, the Government of the 
  Republic of Serbia (GoS) has made good progress in reducing public debt, including 
  through greater fiscal responsibility, reform of the public administration, reform of the 
  state-owned enterprises and an overall increase in public sector productivity. 
  The World Bank launched the Multiphase Programmatic Approach (MPA) to support the 
  Government of Serbia in continuation of institutional, physical and operational 
  modernization of the railway sector in an integrated manner through providing financial 
  support to Serbia Railway Sector Modernization Project as part of the MPA to be 
  implemented in three overlapping phases over the ten-year period. 
  To finance Phase 1 of the Serbia Railway Sector Modernization Project (the Project), the 
  International Bank for Reconstruction and Development (IBRD), as part of the World 
  Bank Group, and the Agence Francaise de Développement (AFD), jointly, granted to the 
  Republic of Serbia loans amounting to EUR 102 million. The Project consists of three 
  components: 
  ➢ Component 1: Infrastructure Investments and Asset Management. This 
  component focuses on improving the quality and safety of railway infrastructure 
  and enhancing rail asset management practices. 
  
  2 
  
  ➢ Component 2: Institutional Strengthening and Project Management. This 
  component focuses on strengthening rail policies and institutions to deepen and 
  sustain recent reforms. 
  ➢ Component 3: Railway Modernization Enablers. This component finances 
  measures to protect the vulnerable and poor and strengthen sectoral enablers for 
  sustainable business growth and job creation. 
  The Project is managed by the MoCTI through its Project Implementation Unit (PIU) 
  supplemented by the Project Implementation Teams (PITs) in Railway Directorate (RD) 
  and in railway companies, respectively Serbian Railway Infrastructure (IZS) Serbia 
  Cargo (SC) and Serbia Voz (SV). PITs act as subordinate implementing agencies and 
  provide technical support for specific Project subcomponents or activities of the MPA 
  that pertain to their area of expertise. Primary responsibility for Project execution lies on 
  PIU which will ensure that the Project development objectives are met. 
  In this context, the MoCTI intends to develop a Study - Technical assistance for 
  preparation of IT Strategy and Digitalization activities for SV, framed under Component 
  2 of the Project. The Terms of Reference (ToR) relate to consultancy firm for technical 
  assistance to SV to adopt commercially oriented, independent management and 
  modernize their internal structures and systems through w

SERBIA RAILWAY SECTOR MODERNIZATION PROJECT (SRSM) – IT Strategy and Marketing Strategy for SV 

Dokumenti: 

Contract Award Notice SER-SRSM-QCBS-CS-22-44-2.pdf

REoI-ToR SER-SRSM-QCBS-CS-22-44-2 - Marketing Strategy for SV NEW FEBRUARY 2024.pdf

Contract Award Notice - SER-SRSM-QCBS-CS-22-43.pdf

REoI-SER-SRSM-QCBS-CS-22-44- MARKETING STRATEGY FOR SV - EXTENSION.pdf

REoI-SER-SRSM-QCBS-CS-22-44-MARKETING STRATEGY FOR SV.pdf

ToR-SER-SRSM-QCBS-CS-22-44-MARKETING STRATEGY FOR SV.pdf

REoI-SER-SRSM-QCBS-CS-22-43-Technical assistance IT strategy and digitalisation for SV.pdf

TOR-SER-SRSM-QCBS-CS-22-43-Technical_assistance_IT strategy and digitalisation for SV - jan 2023.pdf

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